Written by Jaden Adams owner of The Color Collective
“The Color Collective’s mission is creating confidence through color, but I’ve learned that confidence is also created through connection.”
When I started The Color Collective, I knew I wanted my business to be about more than simply telling someone which colors look best on them. My mission has always been creating confidence through color—helping individuals feel more like themselves, trust their choices, and show up with more confidence in their everyday lives.
What I didn’t realize was how much starting a business would also teach me about the power of community.
If you know a little bit about my story, you know becoming a business owner wasn’t exactly part of my perfectly mapped-out five-year plan. After unexpectedly losing a career I had been in for more than five years, I suddenly found myself in a season of uncertainty, asking, “Okay… now what?”
Starting The Color Collective was exciting, scary, and honestly, involved a lot of Googling things I never thought I would need to Google. LLC paperwork, anyone?
There is so much you don’t know when you start a business, and it can be easy to feel like you’re figuring everything out on your own. But one thing became clear to me pretty quickly: I wasn’t actually doing it alone.
Women showed up for me.
Other business owners answered my questions, shared my posts, recommended my services, collaborated with me, and encouraged me during the moments I questioned whether I knew what I was doing—which, let’s be honest, happens when you’re building something from scratch.
So, when it came time to celebrate my ribbon cutting, I knew I didn’t want the event to focus solely on me or my business.
I wanted it to feel like a true reflection of what had helped me get to that moment: women supporting women.
I invited several local women-owned businesses to be part of the celebration, and each woman brought something unique to the event—from food and drinks to beauty, wellness, fashion, and creative businesses. I wanted everyone walking through the doors to not only experience The Color Collective, but to leave having discovered another local business they loved, too.
One of my favorite parts of owning a business has been connecting with other women who are also crazy enough to take an idea and say, “You know what? I’m going to try this.” Our businesses may look completely different, but so much of the experience is the same—the excitement of a new idea, the fear of putting yourself out there, the late nights, the self-doubt, and that incredible feeling when someone believes in what you’ve created.
My ribbon cutting was absolutely a celebration of The Color Collective and how far this business has come, but it was also a celebration of collaboration, community, and the women who have cheered me on along the way.
As a business owner, I hope to continue finding ways to highlight, support, and collaborate with other local businesses. Whether it’s sharing a social media post, referring a client, partnering on an event, or simply being someone another business owner can bounce an idea off of—those small acts of support matter.
The Color Collective’s mission is creating confidence through color, but I’ve learned that confidence is also created through connection.
Sometimes, all it takes is someone reminding you that there is space for your ideas, your business, and the thing you feel called to pursue.
And if The Color Collective can help create a little more of that—for my clients and for other women in business—then I’m building exactly what I hoped to build.
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